EXCLUSIVE: Ever since Universal announced its $200M budget buster Battleship, this no-stars sci-fi action adaptation of the Hasbro naval strategy board game has been a big question mark around Hollywood. Now, with just two months before the movie opens overseas in April and then a month later in the U.S./Canada, I’ve learned that Universal has hedged its bet by securing promotional partnerships amounting to $50 million for TV, print, and online advertising as well as the value of in-store packaging.
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